The influence of image and consumer factors on store brand choice in the Brazilian market
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چکیده
منابع مشابه
The influence of image and consumer factors on store brand choice in the Brazilian market : Evidence from two retail chains
Acknowledgement The authors are grateful to the French and the Brazilian government joint CAPES-COFECUB research program for financial support provided for the empirical research. 1 The influence of image and consumer factors on store brand choice in the Brazilian market: Evidence from two retail chains Abstract Purpose – Store brands (SBs) are increasingly offered by retailers in emerging mark...
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ژورنال
عنوان ژورنال: European Business Review
سال: 2015
ISSN: 0955-534X
DOI: 10.1108/ebr-03-2013-0048